Do you want to rank your new blog in search results?
So you have to do some general website optimization, which I am going to explain below.
Almost all new bloggers do not optimize their website correctly, which causes them to low traffic. Due to this, they quit working on their website.
In this article, I will tell you the general tips by which you can improve your website’s performance to a great extent.
#1. Website layout optimization
Website optimization is crucial in SEO, and it helps keep visitors engaged on your website. If the website design is excellent, then the customers and visitors will visit your website again and again.
You can easily change the blog’s layout on the WordPress platform, and almost all new bloggers opt for the WordPress platform. If you want to start blogging now, you can read the article on ‘How To Start A Blog From Scratch.’ It explains that you have to choose which platform, which hosting, and so on.
If you want to optimize your website’s layout, you can use some popular WordPress themes and page builders.
Popular WordPress Theme
- GeneratePress (Free & Paid)
- Astra (Free & Paid)
- Neve (Free & Paid)
- Kadence (Free & Paid)
- Genesis (Paid)
- Divi (Paid)
Popular Page builders
- Elementor (Free & Paid)
- Beaver Builder (Free & Paid)
- Visual Composer (Free & Paid)
- Divi Page Builder (Paid)
You can design a great website layout using any of the above themes and page builders.
All these themes are responsive, which are very important for SEO, and you would know that in the current world, most internet consumed by mobile devices, and Google also indexes mobile-first.
#2. Website speed optimization
Not only does the layout of the website affect SEO, according to Google’s recently released core update, now the speed of the website will also be necessary for ranking.
There are many ways by which you can optimize the speed of your website. If you are using the WordPress platform, it contains lots of unused codes and affects the website speed.
If you are aware of web development, you can remove these used codes, which will improve the website’s speed. Apart from this, you can quickly improve the speed of the website using the plugin.
Best speed optimization plugins for WordPress
- WP Rocket (Paid)
- W3Total (Free & Paid)
- Swift Performance (Free & Paid)
- LiteSpeed Cache (Free)
Not only do these codes affect the website, in addition to putting images and videos, but you can also customize them. The best way is to use CDN, you can use a platform like CloudFlare for free, and for WordPress, you can use an image optimization plugin such as a short pixel.
What is CDN?
A content delivery network is a globally distributed network of proxy servers and data centers. The perspective is to provide high availability and performance.
#3. Website writing optimization
Content writing is very beneficial if you want to earn money from your website or rank in search results.
So how will your content be good? When you write your content in a format, that too without making any grammatical mistake and that content resolves others’ problem, then that content will be considered good content.
You can use some tools to correct your content’s grammar inaccuracy, such as Grammarly, ProWritingAid, and WordAI.
I would suggest you use Grammarly. It is excellent and gives free usage, however, there are some facilities, if you want, you have to pay.
To give your content a particular format, you should use heading tags like H1, H2, H3, H4, H5, etc.
It would be best to use visuals to increase your content’s value, such as images, infographics, charts, videos, and more.
You will need copyright-free images and visuals for good content so that you can use some online tools such as CANVA, Adobe Sparks, Stencil, etc. You can use these tools online on your browser.
#4. Website SEO optimization
SEO (search engine optimization), through which you can increase the visibility of your website. There are different ways of doing SEO; usually, bloggers do On-Page and Off-Page SEO. You can also improve the search rank of your website by using these common tactics.
- Adding Catchy Meta Title
- Adding Meta Description
- Proper-Content interlinking with one or more outer links
- Minimum 1000+ Words content
- Adding Images with ALT tags
- Using Proper Content Formatting
- Using Main Keywords on Title and Heading
- Submitting Sitemap file on Webmaster
- Outreach other bloggers for linking your content
- Guest posting for getting backlinks
- Sends emails to your subscribers
#5. Social Media optimization for website
Social media optimization for the website is also very beneficial to get visits. After your content is published, you have to share it on all your social media.
Most popular in social media such as Facebook, Linked In, Pinterest, Twitter, and Instagram. You can create your page and account here and engage with your right audience.
By creating public or private groups on Facebook, you can invite to join your website visitors. Social media can benefit you much, and you can increase your website products’ sales and increase the earnings of Adsense.
Thank you for reaching here. You can optimize your website by using these general tips I mentioned. I want to tell you again that to start a new blog, and you have to optimize website design to content writing and SEO.