Influencer marketing is a very robust online advertising method. This is because influencers already have a group of fans that believe in their advocacies. And brands must take advantage of this.
Whether you’re choosing macro-influencers or micro-influencers, authentic influencer marketing will boost brand awareness. In turn, this will also increase the engagement within your target audience. That’s because consumers are more inclined to brands and influencers that are genuine and speak the truth. And that’s why it’s important to collaborate with your chosen influencers when thinking of effective campaigns.
If you need help with influencer marketing, there is no shortage of online courses on the internet. Also, you can approach digital marketing agencies like arcanemarketing.com if you need a little boost in your advertising campaigns.
Whether you go the DIY route or invest in an agency, influencer marketing will undeniably help you achieve your goals. And speaking of achieving your goals, there are steps to take if you want to rise above this advertising endeavor.
Determine your goals
As with any other digital or traditional marketing campaigns, goals are imperative to track your advertising progress. Without goals, marketers won’t be able to know if they’ve reached a certain threshold in their business. That being said, it’s vital to determine your goals so you know what objectives to take and what methods to invest in.
For instance, your goals could be one of the following:
- Increase website visits
- Increase app downloads
- Gather more email addresses for weekly or monthly newsletters
- Affiliate promotions
- Increase social media followers
- Increase brand awareness
- Improve customer engagement
- Boost online presence
- Launch a new product
- Increase conversions and sales
Whatever your goal is, knowing them is vital in your marketing journey. For example, if your goal is to increase website traffic, you can work with your chosen influencers on a campaign that encourages users to check your website. Overall, the campaign must be tailored to reach your goals.
Marketers would want to work with macro influencers and for a good reason. Macro influencers have a bigger followership and brands can reach more people with their campaigns. However, marketers must try to be open-minded when choosing their influencers. That’s because micro influencers can also do a bang-up job of promoting your brand.
For instance, if you choose a micro influencer with tried and tested methods, you’ll be able to tap into your audiences effectively. Collaborating with micro influencers are also more cost-efficient with lesser fees, which is beneficial for startups and small businesses wanting a piece of the pie.
Choose influencers wisely
Influencer marketing will only succeed if the promotions or campaigns are done with collaborative efforts between influencers and brands. Also, genuine advertising is more impactful if both see eye to eye. You can’t just put out a random marketing campaign out there without substance.
More often than not, brands that do this receive a public backlash. And they have to pick up the pieces and start from scratch. The only way for influencers to promote your brand genuinely is if they also believe in your brand principles, values, and vision. That being said, choose your influencers wisely. The influencers’ personalities and beliefs should be the same as your brand’s and there’s no other way around it.
Do your due diligence
As marketers, you are responsible for doing research on all aspects of the marketing method. And that includes the influencers you choose. These days, technology and the internet make it easy to buy fake followers, likes, and comments.
Sadly, some influencers want the fast route by doing this. Don’t fall prey to influencers with fake followers. Always check their profile if the ratio of the followers and the reactions are reasonable. If they have over 100,000 followers but only get less than 500 likes on their posts, then most of the followers might be fake. Always do your due diligence so you don’t waste resources on influencer marketing.
Collaborate and communicate
When doing influencer marketing campaigns, thinking of the most unique promotions can gain you fame overnight. That being said, it’s essential that you communicate with influencers on what works with your target audience and what doesn’t. Also, although you probably have many ideas on how to promote your brand, listen and collaborate with the influencers especially if they have been in this industry for a long time.
Fostering relationships is key to a successful campaign. Build relationships with your influencers by not treating them as an advertising experiment. Genuine promotions are also a byproduct of a great working relationships between brands and influencers.
In addition to that, let your influencers foster relationships with their followers as well. This way, this can make your brand look good in the eyes of their followers.
These days, it’s easy to track and monitor your online advertising strategies through analytics. The only way you can succeed is by gathering useful information on your audiences. This way, you can use this data for the next marketing campaign – whether it’s another influencer marketing strategy or not.