Basic Marketing Principles Awareness & Consideration 2021

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We are in the year 2021, and many things have changed concerning marketing as a whole. The year 2020 is a year we all wouldn’t want to remember, but we have to live with the fact that it has affected our day-to-day activities. The current Covid-19 pandemic started in 2020, and it has changed the entire economic process across the globe. It has forced us to adapt to new situations (new-normal), and fortunately for us, we’ve survived so far.

Marketing strategies are one of the things coronavirus has affected. Considering that people couldn’t go out for several months due to the restriction caused by the lockdown, marketing strategies have taken another dimension.

You will understand that almost everything has gone digital, and the current situation has forced many businesses to adapt to digital life. Some of the niches that got the most hit from the pandemic are the travel niche and gym niche. However, they’ve also found a way to go digital.

If you consider how much things have changed, every business owner must adapt their marketing strategies to the current trend. What we want to find out in this blog is to see the essential marketing principles of awareness and consideration for 2021. You have to continue reading to find out all you need to know.

Basic Marketing Principles for 2021

Almost every business now has an online presence, thanks to the pandemic. An online presence could be as little as blogs or social media pages to support businesses and connect directly to customers.

Every business owner aims to make more profit, hence you have to make sure you follow the correct marketing principles. It starts from being aware of the principles and considering them as part of your PPC marketing strategies. Let’s check out some of them below;

●     Define your target audience

The first marketing principle you must ensure is to know who your target audience is. You must strategically know the people you want to connect to find out where you can get them. Knowing your target audience will eventually allow you to plan your marketing strategies properly- a means to find out what they are looking for or what will satisfy them.

●     Set Goals and Targets you want to achieve

Another vital marketing principle is to set your goals and what you want to achieve through the marketing process of your product or service. Goals serve as a guide on a journey. Marketing procedure is a journey, and it doesn’t happen overnight. There is a need for processes and patience per time as you proceed. Your goals will keep you on track with what you look forward to achieving.

●     Implement Blogging

One of the steps the current pandemic has taken businesses is the ability to do business online. It calls for a need for a website to serve as your online office. This step is a new strategy, and any business that must survive this era must align with it. Blogging is a primary way of doing awareness, driving more people to your website. Having a blog section part of your website is a unit where you constantly tell people about the benefits of your products or services, leading to more traffic and conversions. Blogging also helps build your name recognition and allows you to have more authority in your niche.

●     Implement Search Engine Optimization

If you are new to online marketing, there are two primary methods of marketing your business online. The first one is search engine optimization (SEO), and the second one is pay-per-click (PPC). SEO is so essential that it is the primary method to connect to your customers through organic means. It means that when customers go on search engines to search for something related to your niche, the search engines will show your website or blog on the result pages. It’s even better if your website is on the first page and even much better if it ranks first. Every online business owner must not joke with SEO.

●     Implement Pay-Per-Click

The second online marketing method is PPC. This particular method connects you to the customers you wouldn’t have thought you could reach. You will drive traffic to your website by paying a small amount fee. The extraordinary thing about PPC is that it tends to yield faster results than SEO if you can properly set up your ad campaigns. You can either do PPC on search engines, social media platforms, or other websites.

●     Sell on Social Media Platforms

Another principle you need to consider this year is selling on social media platforms like Facebook and Instagram. These two platforms now allow customers to order directly from the platform. Take advantage of these strategies to get the best out of your business. Do this by setting up your social media pages to connect to your customers and eventually sell your products to them.

●     Personalized Content

Every business is centered on people. No business will exist without people patronizing it. What you have to do is to ensure you put the customers first in all you do. When you write your blogs, ad content, social media content, personalize your content. Allow your customers to feel that you understand their needs. Use the power of storytelling to get them to your side. Personalizing your content will make you the most compelling option that they have.

●     Customer Retention

Another critical principle is customer retention. No business will thrive if they do not retain their customers. As much as getting new customers is essential, it is much more important to retain your existing customers. You must understand that it is much harder to get a new customer than to retain an existing one. Connect to your customers on social media platforms. Use email marketing to connect to them constantly. Provide values, benefits, and incentives. They will automatically chase after you.


Essential marketing principles awareness and consideration have taken a significant twist since 2020 due to the pandemic. Every business owner must align with the new principles to get the best out of their businesses.

The first principle is to make sure you know your target audience; you must also set your goals and ensure you follow every other thing discussed in this blog.

Some other principles to take seriously include blogging, SEO, PPC, and social media marketing. There are many more principles, but you have no fundamental limitation if you can follow the ones listed above. Always remember, each of your principles should be customer-oriented.


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