The technological advancement and development we achieved in the field of internet and connectivity has truly revolutionized the world we live in today. With the advent of online business platforms and the E commerce industry, more and more people are turning towards the internet more than ever before and the trend seems to rise at an unprecedented level. The inherently dynamic and high-speed service at which online businesses can cater to their customer cannot be replicated by any offline methods.
This is the single most important factor which helps online businesses outsmart their offline rivals, both in terms of profit margins and customer reach. This stands true especially at this point in time when the whole world is fighting against the deadly and ravaging pandemic of Covid-19. We are in a unique situation today where it is not just one business, sector, person, or country which has come to a halt but the whole world itself. However, we should all be really thankful because this pandemic struck when we had the technology and resources to fall back on in distressing times like these.
During this deadly pandemic we have noticed that a wide variety of businesses have made a switch to the online mode and the need for an efficient digital marketing company skyrocketed. Even brick and mortar shops opened their online stores to attract more customers and generate more business. It was imperative to businesses of all sectors and sizes to have an online presence to help continue their business and the online mode was proving to be a reliable and new source of constant revenue.
Now, with more & more people and businesses beginning to understand the importance of digital business and marketing solutions, it is likely that the demand and need for digital marketing services and strategies will be more than ever. Let us understand how digital marketing is helping businesses all over the world cope with the negative effects of the pandemic on their business.
Better Lead Generation
A lot of businesses in the world valued their personal and face-to-face interactions and business dealings with their customers and clients. In fact, a sizeable portion would take pride in the level of personalized customer service they were offering to their customers. But with the pandemic ravaging along with the various restrictions imposed by local authorities, it is almost impossible for offline offices and businesses to operate during normal business timings.
In such scenarios, it is the online mode of running business which has helped entrepreneurs and businessmen salvage their ventures. Now with the physical office and stores being closed, there would be a whole new set of customers who would turn to the internet. This is when creative and original digital marketing services and strategy help businesses attract the potential customers towards their own online store. Hence, they need to take advantage of all available online marketing methods including tapping onto the power of social media and influencer marketing.
Wider Audience Reach
The possibilities with digital marketing and online business is unlimited and endless. Meaning to say that there are no limitations to running your business online, you can have your online store open for business 24 hours a day and 365 days a year. In the online world, there is no hierarchy based on the size of a business.
It is the only platform where new & small startups can compete with the big, powerful multinational companies. In fact, small firms and ventures use the power of social media to market themselves to a wider audience base and also do it much better than the established biggies of the corporate world. With people all over the world turning towards the internet for everyday activities like work, shopping for groceries, online classes, there is a whole new audience base which can be potential customers for your business.
The Rise of E commerce
Since the advent of online and Ecommerce platforms, the retail share of businesses has been shrinking. But with this deadly pandemic, Ecommerce will be gaining an even greater share of the retail market, which means that the marketing for various E commerce companies will also be increasing online. Not only will shoppers be spending more time online on these platforms but will also buy products online due to the non-availability of offline retail stores.
In the first half of this pandemic we have already seen a fall in print media advertisements as businesses have realized the power of digital and online marketing. And hence they are launching their own online store or moving to an already established Ecommerce biggie.