For Beginners: The Basics of Website Design.
Effective web design incorporates a wide variety of features that can all help to positively improve conversion rates. When a website is found through an organic search nature, it is immediately viewed by someone that has a mind for the product or service.
Assuring that your businesses advertising budget is being used effectively will go a long way and will help with targeting optimization. An effective website design can even exceed this, though, providing visually appealing design solutions and content.
Designing your website with the visitor in mind.
Concentrate on the visitor. Try to predict what will happen if you were the visitor. Why do you think browsers persist on visiting a certain web site over another? Think about the elements that appeal to you, as if they had to make an improved presentation. There is a lot you can learn here. As these elements may not be what everyone likes, the website build may be improved to fit the designs of the visitors. This is sometimes known as User Experience (UX).
Trends are important.
For instance, if someone frequents an article directory in search of a guideline top seller of an eBook, they can inevitably find demands about their utility to make outstanding web designs. The design offered by the website may appeal to them, thereby increasing the impression that the site is what it should be. A web designer should be vigilant for certain trends that are common to the target market.
Is your site e-commerce?
If the site is focused on selling a product/service that enhances traffic and conversion rates, the site should incorporate usability elements that will reduce the frustration for the visitor. Custom designs and themes might also help in achieving better site performance. For instance, if a visitor leaves a site just because the site was simply not designed well, it is unlikely that they will be willing to return. (The same applies to websites that offer similar products/services.)
More data means more optimisation.
Web designs are made to improve users with each visit. So, although this may seem like a bad thing to do it is often better to be vague than to direct. For instance, a designer may be able to fix an issue such as a shortcoming of the site if that is the only error.
Another example would be a visitor who was looking for more information about a ‘free’ product. In some cases, the visitor may be browsing because they do have an urgent need for a product/service but they click away because it took too long to load, or another factor such as poor navigation.
Concentrate on your visitors.
Web design may help in making a certain visitor comfortable with a certain product or service, helping them to complete the sale or lead or whatever it is that makes the visitor desired to visit the site in the first place. This can vary from a product or service that has a one-time sale to customer appointment service.
The overall feel of your website.
By making the website clear, clear, and informative, it is possible to make a visitor comfortable with a particular function of the website. When the visitor finds it through good design, the reason for the visitor’s visit will be clear. By not taking what you like as the knowledge, you are ensuring that most users will remain on the website longer, looking deeper into the site and the products and services they may even purchase.
What should your website aim to achieve?
To begin with, the website should clearly show the users where the information that he or she needs is located and how to actually get to that very location. This is easier said than done and more often than not the web design company calculates ‘what you think you want to know’ rather than ‘what your clients actually want to know’ and thus in the end the wannabes are the ones who end up on the losing end of the process in web searches.
The design of the website or blog should be significantly influenced by the business goal and the specific message of the business.
What does this look like in practice?
There are many companies using the website concept as part of their strategy which is producing a great return on efforts.
It is possible to produce an effective presentation and good content for your website that is attractive and targeted at your target consumers. Indeed, it is often difficult to get the way you want to present your product or service in the way that sits in group with your target market.
How can your business guarantee this is a success?
To get a successful result, there needs to be a direct connection made between how the product or service is displayed and how it is to meet the needs of customers in the marketplace.
Your website details need to be fully optimised so that they contain the information that the target market is looking for. Shopping sites are a great example of effective, progressive utility through the use of effective sales copy in page design.
The basic principles of website design.
The basic principles are really pretty simple and easy to understand. All you have to do is know what you sell and what the benefits are for the website.
Similarly, in the case of product marketing, focusing too much on a product’s looks can appear to be more important than focusing on benefits. This is an area where e-commerce can be made more productive if you have a professional web design company help you create the successful presentation of your product that your prospect can process and shape into their view of how their products will benefit them.
Don’t forget to test test test.
Test a good way of doing a job and tweak it as you go along. Make changes and test again. Always bear in mind that you start with the basics and the platform is already there so if a few more technicalities can be needed, you can probably find a solution to that too.
After all, if your website design budget isn’t used optimally, you wont make any money back from your initial investment in your website.
About the author:
Prior to becoming a creative content writer for Technical Writers, Cooper took the opportunity to explore the digital world with a range of academic and training courses. His first hand experience within the tech industry, in addition to his degree in English Literature, cemented his career in creating content regarding all things marketing and technology.